CLIENT PROFILE

PROBLEM

1031 Property Exchange, LLC needed a way to express the benefits of utilizing a 1031 property exchange while at the same time teaching the logistics involved. They also wanted to brand themselves to their referral base of financial planners, real estate agents and lawyers by providing a marketing tool that could be used in consultation. They found that the full benefit of their service could not be conveyed with brochures, and they needed a cost effective way to deliver mailings to their national clientele.

SOLUTION

Bclip worked with 1031 Property Exchange to develop an enhanced CD-ROM that accomplished two things. First, it easily explained to the average consumer the benefits gained by using their services during real estate transactions. Second, the interactive CD went into more depth for lawyers, real estate agents, and financial planners to better help them consult with their clients.

THE BCLIP ADVANTAGE

• Simple presentation for complex services
• Market to different audiences with the same collateral
• Enhanced branding through education