CLIENT PROFILE

PROBLEM

App Tech needed a way to reach high school students in their area that showcased all the programs available. They needed to catch their attention and keep the cost at a minimum.

SOLUTION

Bclip worked with App Tech to create a recruitment video series on CD-ROM that included testimonials from students and alumni. The video was shot on location over the course of two days, then edited into a 5 minute video for delivery on CD-ROM. The CD included a searchable class catalog, links to their website and email. Bclip also created two 30 second commercials for local broadcast airing. The App Tech recruitment CD has helped extend the reach of the school in an effective and creative way. Students respond to the technology and ease of use, and identify with the students and alumni in the video. This helps them to see themselves at App Tech, and enables a better recruiting process at the school.

THE BCLIP ADVANTAGE

• Edgy, creative concept to reach teenage demographic
• Multiple resources from a single shooting trip
• Updatable CD to keep product current