CLIENT PROFILE

PROBLEM

The members of ABBA faced the challenge of describing their distinct appeal to an outside audience. It was very difficult for them to convey the true beauty of their properties and surroundings using conventional flyers and web pages. They needed a way to reach out to their customer base, drive traffic to their web pages, and most importantly show off all that they had to offer.

SOLUTION

Bclip joined with the members of ABBA to create a fleet of new media marketing tools. In order to educate their prospective clientele on the beauty of the Asheville area, Bclip created a video that highlighted the cultural, culinary, and recreational appeals of the region. Additionally, Bclip worked with each B&B operator to create a script and produce a video that showcased the unique appeals of each property. All of the inns received CD, DVD, and Web streaming versions of their video, and the Asheville overview video. The members of ABBA also obtained versions that contained all 21 of the inn videos and the Asheville overview video. The result was a marketing tool that put the true essence of their properties in front of their clients.

THE BCLIP ADVANTAGE

• Save time and money by bundling multiple projects
• Increase visual excitment and interactivity in a web-based environment
• Capture the richness of your best qualities