CLIENT PROFILE

Carolina Day School is Asheville's premier comprehensive independent school. Founded in 1987, their goal is to discover the promise, inspire the journey, and celebrate the achievement of every student.

PROBLEM

Carolina Day School needed dynamic tool to bolster their fundraising campaign for new academic and athletic facilities. They desired a video that would energetically convey their goals, outline a plan to meet those goals, and help donors visualize a new and better Carolina Day School. The campaign required a strong call to action to elicit maximum fundraising dollars.

SOLUTION

Bclip worked with Carolina Day School to develop a fundraising DVD. This new marketing video highlighted the school's goals and illustrated how those goals would be achieved. Their video included voice over, interviews, talent, and on-site shooting. The video, "A Call to Action," was shown to potential donors across the region. In the client's words, "We are very pleased with the campaign DVD and it was great working with you."

THE BCLIP ADVANTAGE

• Deliver a message in a relaxed manner.
• Integrated with direct mail campaign.
• Enable fundraising volunteers with video messages.