Bclip Case Study

CLIENT PROFILE

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PROBLEM

The Citadel came to Bclip for help in reaching potential donors – particularly alumni. They found that brochures did not elicit the response they wished to receive. They felt that a video would more readily capture the spirit and pride of their university.

SOLUTION

Bclip worked with The Citadel to create a CD-ROM for their development program. We shot various interviews that added a personal touch to the message. The video spoke directly to alumni and those closely associated with the school. We used a documentary style approach to deliver a legitimate and personal feel to their message. Through use of the CD-Rom, the university could accept gifts with minimal effort from the donor. In the end the Citadel created a CD with a powerful message and an effective system for their development needs.

WATCH THE VIDEO

 

THE BCLIP ADVANTAGE

  • Deliver a message in a relaxed manner
  • Integrated their generated website traffic
  • Drive website traffic

PROJECT BUDGET: $4,800

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Services

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