Bclip Case Study

CLIENT PROFILE

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PROBLEM

The Pediatric Brain Tumor Foundation recently gave the Duke University Cancer Center a $6 million grant but didn’t receive much publicity. They wanted to get the news out to the public to inspire interest in their cause and their fundraising opportunities. They needed to create a video news release (VNR) that explained that a grant was given by the Ride for Kids Organization. The VNR also needed to how well the funds were used in the battle against brain tumors. This is an amazing organization that raises funds for one of the best causes known to us at BCLIP...kids.

SOLUTION

Bclip worked with the PBTF to develop a news story that would be accessible to news outlets across the country. Bclip created the copy and then hit the road to shoot on location at Duke University. While on location our team interviewed doctors, patients and PBTF founders to gather the story that was unfolding at this prestigious research institution. On the way home we knew that we had witnessed the results of years of hard work by the Pediatric Brian Tumor Foundation and Duke Hospitals. If you only watch one video on this site…. make it this one.

WATCH THE VIDEO

 

THE BCLIP ADVANTAGE

  • Create a VNR to get your message out.
  • Create emotional content to help awareness
  • Viral videos get the message out.

PROJECT BUDGET: $5200

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