CLIENT PROFILE

South Coast is an industry leader with an excellent reputation in the field of paper conversion. This reputation within the industry led Hewlett Packard to make South Coast paper the exclusive producer of HP Business Copy.

PROBLEM

HP Business Copy is manufactured at South Coast Paper, which is a minority owned business. This means everything if a company purchases their copy paper from South Coast through their existing distributors. In the South Coast program, all of those purchases could be credited toward a company diversity-purchasing program. HP Business Copy is produced with a high quality coating process of International Paper, a world leader. Confused yet? Imagine a third party sales rep trying to explain that for you. South Coast needed clarity and simplicity.

SOLUTION

Bclip created a news style video that delivered a well written standardized message on CD-ROM. It aided third party sales reps in explaining the above. This enabled HP Business Copy to give one standardized explanation with an excellent corporate message that could be distributed via Web, CD-ROM, or made as a presentation on DVD to a large group. This allowed reps in the field to get better, faster results.

THE BCLIP ADVANTAGE

• Enhance your Corporate Image
• Deliver poignant messages to key audiences
• Maintain media relations with a digital video press room