Bclip Productions and Burns & Company step into the future of marketing on January 22. Their real estate TV show, “Sunday Home Showcase,” will be broadcast via video podcast to the entire world. For those of you not in the know, podcasting is the new digital audio and visual medium that’s sweeping the globe.

Derived from the hip new iPod from Apple, and the viewing and listening program, iTunes, podcasting is the new way to send your own radio or television show out to countless numbers of viewers and listeners. It began as a grass roots pirate radio movement: an extension of people’s web logs. The bloggers, as they’ve become known, realized they could embed media into their blog entries, creating audio and video content for their blog subscribers.

Contrary to popular belief, viewers and listeners do not need to own an iPod in order to experience podcasting. Once a person downloads iTunes, available for free at www.iTunes.com, they select the podcast button on the player and search for their favorite media. The program will play right on their own computer, and update weekly with a new episode.

Viewers can subscribe to the “Sunday Home Showcase” podcast by searching for that title in iTunes, or registering at www.burnsandco.com. All viewers who register at the Burns & Company Web site are automatically entered to win one of several free video iPods. Burns & Company’s “Sunday Home Showcase” is the first real estate show ever to be broadcast via video podcast.