CLIENT PROFILE

PROBLEM

Phoenix Possibilities came to Bclip with several objectives. They wanted to capture their flagship 6-month training course Cliff Jumping® and produce a training product that they could sell online. Bclip had to find a way to first understand the depth and content of the training program and then produce a deliverable end product whose intensity could rival the live, traditional program delivery. Along with capturing this training and producing new means to deliver, Bclip was also charged with building a brand new website that could promote and sell the new product along with all of the other services provided by Phoenix Possibilities Inc.

SOLUTION

First Bclip consulted with Phoenix Possibilities and came up with the idea of conducting the entire Cliff Jumping Training Course live in their recording studio with actual students. Bclip recruited participants and held weekly classes. When the recording sessions were complete, Bclip produced a 9 disc audio program along with a corresponding color workbook. This package became the Cliff Jumping® Audio and Workbook Program, www.cliffjumping.net.

To help promote the new product, Bclip also shot and produced a series of videos giving potential customers a sneak peak at the training, and creating a buzz about the upcoming release. The new promotional videos were broadcasted via an email marketing system that integrates with the brand new website, designed and created by Bclip.

This new website was built around the Drupal content management system so that Phoenix Possibilities could manage their own site, new e-store, email marketing campaign, email and new website analytics dashboard. The complete project included the 9 Disc Audio Training Program, color workbook, promotional videos, website, e-store and email marketing system.