When we began working with Arby’s to develop their catering website, we knew that they needed a video to capture customers’ attention and lay out the benefits of this new service. Arby’s also wanted to build company morale by including their employees in the video as actors. We creatively brainstormed with their marketing department and catering department to come up with the various uses for their new line, and how we might incorporate their in-house talent. Once the cast and scenes were set we went to work capturing the video. The resulting video was one that was highly popular with Arby’s employees and very successful promoting their new service to their customers.