Biltmore Plastic Surgery had a need to promote a specific service to the public: The Biltmore Lift. In marketing this service, Biltmore Plastic Surgery strived to establish a brand associated with health and rejuvenation. We helped to create this brand through the production of a series of broadcast television commercials, web videos, and orientation videos to be shown within the practice. We interviewed the primary surgeon in the practice and helped them to identify key visuals that would help them tell their story. Then we also interviewed past patients who shared their stories and their positive experiences. The resulting videos established Biltmore Plastic Surgery as a high-end boutique surgical center, and The Biltmore Lift as their marquis procedure.