FixIt! is the brand made famous by the late great Billy Mays. We started working with FixIt! when they partnered with Simoniz on a line of car care products. Diamond Plate is the evolution of that relationship. We worked with a talent agency to cast the perfect host to pitch this product. We scouted multiple locations around Baton Rouge. And we developed a script and a plan based on international infomercial standards to help capture the viewer’s attention and sell them this product. The final video features motion graphics, HD video, a large professional cast and narrator, and a paintball gun. This was a fun video and a successful foray into the world of infomercials.