General Kinematics 

Client Profile

General Kinematics is the premier manufacturer of vibrating equipment for the processing of bulk materials like construction waste and recycling materials. From vibratory feeders to entire process systems, General Kinematics creates the solutions facilities require to process even the most difficult materials. No company in the field of vibratory equipment has consistently produced more innovative equipment ideas and problem solving application techniques than General Kinematics.




Seeing is believing.  For many GK customers, being able to watch their equipment do what they say it does is the clincher in the sales process.  Unfortunately, it’s hard to get those customers on a jobsite if they’re not in the same region as one of their existing clients.  They needed a way to convey the reality of their superior performance and also have their existing clients tell their prospective ones just how amazing their equipment is.


We worked with GK to identify key systems and products that they wished to showcase, and then identified operations around the country that are using them every day.  We created scripts that called out the features and benefits of those items, and interviewed their clients describing just how awesome they are, and showed them in action.  We put together a series of these customer stories to take that prospective customer to the worksite and allow them to see and believe.

The Bclip Advantage

  • Case study success formula
  • Selling while entertaining
  • Creative use of drone