Mediagistic 

Client Profile


mediagistic.com 

Mediagistic is a top 200 agency and one of the nation’s largest, employing more than 120 talented individuals with offices in Tampa and Miami. Mediagistic is a proven leader in providing end-to-end marketing and advertising services to local, regional, and national businesses. Their close relationship with Bryant leads them to produce dozens of local broadcast commercials for Bryant dealers throughout the country.

PROJECT BUDGET:

$13,200

Problem

Each year Mediagistic works with authorized Bryant dealers from coast to coast, leveraging their co-op budgets from Bryant to produce broadcast spots to promote their businesses. HVAC is a seasonal business, so when springtime rolls around there are companies all over the US trying to create ads at the same time to have them ready for summer.  Mediagistic needed a partner who could not only handle the insane travel, but also the creative demands and workload in Post.

Solution

Our producers worked closely with the creative team at Mediagistic to refine and perfect dozens of commercial ideas.  We then cast each spot, booked locations, and laid out a roadmap of a production schedule, sending crews hither and yon filming spot after spot.  Some were also filmed in our NC studio.  As they wrapped, footage came back to Post to edit the pieces and incorporate music, motion graphics, and VO.  TV and radio spots were then deployed for broadcast.

The Bclip Advantage

  • Producers manage broad and complex logistics
  • Creative team navigates various concepts
  • Combining shooting trips to maximize budget