The Omni Grove Park Inn in Asheville, NC was undergoing a multi-million dollar renovation while simultaneously preparing to celebrate its 100 year anniversary. Along with their effort to showcase some of the new revitalized spaces and amenities (outdoor dining, coffee bar, bright new lobby), Grove Park also wanted to tip their cap to the inn’s heritage. We started with a classic music track, gave it a modern twist, and staged energetic visuals that offered a fun, upbeat look. This shoot benefited from long hours of location scouting, casting, scripting and storyboarding. This behind the scenes video shows how we work together as a team to film the ad.
Behind the Scenes